About Us

Everything you need to know about our Company

Data-driven Brilliance, Digitally Delivered

Bring Latest Technologies
About EMI Softech

Engineering and Marketing International (EMI) is a provider of high-end digital technology solutions to its clients in USA, the Middle East and North African region (MENA). We introduce the latest technology to our regions and help ensure our clients are at the cutting edge of technology allowing greater value and returns on their investments.

1992

Founding Year

Established and began operations

1994

Milestone Achievement

Sold the first PI System to Bapco

2002

Sales Success

Achieved sales of over 280 PI Systems

2006

Expansion Phase

Launched services & regional sales office

2010

Innovation Era

Developed customized solutions and products

2014 - 2024

Decade of Growth

Expanded into Historian, Automation, Data Integrity, Digital Transformation, Predictive Analytics, Monitoring, and AVEVA

Excellence

Our primary goal

We believe in delivering tailored solutions that align with our clients' unique needs and objectives. Through continuous innovation and a client-centric approach, we strive to exceed expectations and foster lasting partnerships.

Our vision

to build and maintain long-term relationships with our clients by continually enhancing our offerings and services to deliver greater value. We are committed to understanding and adapting to our clients' evolving needs, ensuring that our solutions remain relevant and beneficial over time.

Explore Our Services and Solutions

From advanced automation to comprehensive technology integration, we are here to help you achieve your goals and drive success

Empowering Industries

EMI's Pioneering Solutions in AVEVA, OSIsoft PI, and Beyond

EMI has been responsible for the sale & implementation of the vast majority of the AVEVA & OSIsoft PI systems in our region since 1994. It is with this background that we turn to our existing PI clients and provide them with integrated digital solutions to leverage greater value from their existing historians

Integration of OSIsoft into AVEVA

With the integration of OSIsoft into AVEVA, EMI became the main Software Service Provider SSP and endorsed System Integrator (SI) for AVEVA in GCC region for Oil & Gas, Chemical and Power & Water industries. EMI provides a great value-added software with AVEVA platform utilizing its customer base from OSIsoft historian in the region.

MatrikonOPC Products

EMI's specialization lies in facilitating seamless communication and data exchange across a wide array of hardware devices, control systems, and software applications, making them the go-to distributor and service provider for Matrikon OPC products in GCC, North Africa, and Lebanon

ControlByWeb Distribution

With a focus on the Big Data, Digital Transformation, and IIOT sectors, EMI is the leading distributor for ControlByWeb in the MENA region, offering exclusive access to cutting-edge IoT hardware solutions. Our end-to-end services encompass everything from hardware provision to seamless web integration, ensuring a smooth and efficient digital transformation for your business.

Gold Microsoft Certified Partner

EMI is also a Gold Microsoft Certified Partner, and our engineers are highly skilled in Microsoft systems, such as .NET programming, SQL database configuration and development, Workflow development, as well as SAP connectivity with PI and other systems. Our expertise ensures seamless integration and optimized performance for your business processes.

EMI Softech

Our Team

Our team members hold degrees in various engineering disciplines and have undergone specialized training to stay up-to-date with the latest technologies and industry standards. With a strong background in diverse sectors such as oil and gas, power, and F&B, our staff is well-equipped to tackle complex challenges and deliver optimal solutions.

EMI's Decades of Success in MENA

For over 30 years, EMI has forged strong partnerships with international technology firms, serving as their trusted representative in the MENA region. Notably, EMI has successfully represented industry giants such as AVEVA, OSIsoft, ControlbyWeb, ECG, Matrikon, Omnisens, Prosernat, and several other digital transformation and international data integration companies.

Key Achievements Include

Unrivaled Customer Base

EMI boasts the region's largest customer install base, with over 760 projects completed in MENA. This vast experience spans diverse industries, from refining to oil & gas, petrochemicals, utilities, and nuclear sectors.

Certified Expertise

EMI proudly hosts the largest certified team of any OSIsoft and AVEVA services in the region, showcasing unparalleled depth of knowledge and experience.

Versatile Implementations

EMI's capabilities extend to implementing solutions across a wide range of control systems, including Honeywell, Rockwell, ABB, Yokogawa, Invensys, AVEVA, Siemens, and more, highlighting our adaptability and technical prowess.

Quality Policy

Serving our clients’ needs by providing quality, cost-effective, and professional engineering products and services. EMI supports and guides our customers by providing high value engineering services by operating according to the following quality principles:

Our clients are our most important focus and we are committed to serving their needs.
Our projects will be performed using the highest standards in the practice of engineering and services with emphasis on quality, integrity, costs, responsiveness and timeliness.
We are committed to remain on the leading edge of standards of practice, education, technology and automation to provide our clients the most cost effective and professional services possible.

EMI welcomes customer feedback and is committed to continuous improvement.